The Music Video Industry

How Are Music Videos Generally Made?

Music videos will usually be filmed on a set, obviously the track would have been produced previously in a recording studio. The process of making a music video will vary depending on the type of video it is being produced. 

For example when filming a performance based music video, the audio will be played in order to help the audience to sing at the right pace.

In concert videos, they'll sync pre-filmed shots of the artist's live performance with the song.

Dance videos are made by recording the footage of the choreographed dance routine and they will then dub the track on top of the footage.

The record label will hire a production company. The producer will then obtain most control over the production of the music video. They will put together a crew i.e a production manager, a director etc. They will then have group meetings to organise the rest of the process, the artist will also have some creative input. 

A budget will then be approved by the label. Once this has been confirmed the studio will than be hired, and all elements of the video will be put together.   

What Is The Purpose Of Music Videos?

Artist's use music videos to help communicate the message of their song. It is also there to provide entertainment to the audience. The main purpose the music video will hold is to promote the artist and the artist's music. 

Budgets Of Music Videos

The budget will vary greatly depending on the size of the project. One of the most expensive music videos to be made was Michael Jackson's & Janet Jackson's music video for 'Scream' whereby the production cost a large $7,000,000! 

I feel that the biggest difficulties that companies deal with would be finding the funding. The bigger the artist, the easier it would probably be to get a bigger budget. However, for up and coming artist finding the funds to produce a good quality music video. It is vital for them to gain success, as music videos are one of  the biggest and best platforms for promotion in the music industry. It would be hard for the artist to compete with the bigger artists, and to create spectacular videos like the videos big artist create.